Get Results
A recent report by Nielsen revealed that "recommendations from consumers" topped the charts at 78% (vs. TV at 56% and brand websites at 60%) in terms of what advertising source people trust the most. A similar study by Roper showed that "word of mouth" is "the best source for information about trying new prescription products", well ahead of "advertising" at just 21%.
It's all about trust.
Word of mouth conversations about healthcare provide an element of authenticity and credibility that traditional advertising can't match.
Leverage the love
HealthTalker programs tap into the power of personal recommendation and harness what consumers already do on a regular basis — talk to their family and friends about the condition they have and the products they use. We build communities of highly engaged and educated brand advocates whose conversations lead to increased awareness of health conditions, treatment options and better physician-patient dialogue.
Generate a return
HealthTalker tracks the spread and impact of consumer conversations by capturing metrics across multiple channels. We look at the number of members in a program and the number of conversations they generate, measuring how long each conversation lasts, what is being discussed and if the brand’s target audience is involved. Additionally, we explore opt-in rates, site analytics and the key driving factors for your target audience from our word of mouth campaigns.
Do it right
HealthTalker is dedicated to effectively navigating the complex regulatory environment to provide real solutions for pharmaceutical and biotechnology companies who wish to incorporate elements of word of mouth and social media into their marketing programs. Our unique and flexible application allows HealthTalker to accommodate the specific needs and requirements of the industry.
We’re aware of your expectations and recognize that you’ll be required to show compelling results for every program. Contact us today and let us help you get the conversation started.