It's a Fact
87% of people with whom members had conversations are in the brand’s target market.*
62% of participants felt the person they had a conversation with will talk to their healthcare provider about the healthcare topic in question.*
*HealthTalker program data
The power of a personal recommendation.
From strategic development and custom creative to program implementation and analysis, we have the resources and expertise to produce a multi-faceted offline and online experience that delivers great results.
Recruitment
Each HealthTalker program begins with the identification and recruitment of prospective members who are invited to register and participate in the program – consisting of patients, caregivers or a combination of both. Registration is by invitation-only and includes an educational overview of the condition to ensure each member has the information they need to have effective and meaningful conversations.
Engagement
Once engaged, members receive a kit with printed materials to help them spread awareness of the condition. Members also gain access to the program site where they are given the tools and resources they need to have a rewarding experience and maximize their participation. As part of the online experience, members may have the opportunity to share their personal story or share their experiences in our private, online discussion board available exclusively to members.
Throughout the life of the program, HealthTalker monitors member activity and uses a custom blend of compelling communications and value-add services to drive member engagement.
Performance
At the core of every program is HealthTalker's powerful, propriety software platform that enables us to track program performance and tailor each program to the specific needs and requirements of our clients in the pharmaceutical and biotechnology industry.
Now that you understand how our programs work, find out why they're so successful.