Testimonials

I think this is a great idea.  While it is elegantly simple in concept, it’s also enormously challenging to pull it off in practice within the context of pharma, so the heavy focus on a “regulatory safe” framework makes sense.

I think this could be a good way to tap into the "high trust/high touch" peer-peer Web 2.0 strategies currently being used in other verticals, but also address the specific needs/constraints of pharma (such as managing AE reporting, keeping messages on label, etc.)

Hopefully, practical approaches like HealthTalker for leveraging peer-peer and Web 2.0 within pharma will become more commonplace in the coming year.  For the most part, it seems like we (pharma marketers across the board) are somewhat bunged up in our own shorts with Web 2.0 right now – doing a lot of reading and pontificating about it, but not actually DOING anything with our brands or customers.

Bob Harrell
Director, Global eMarketing and Consumer CRM
Shire Pharmaceuticals