Word of Mouth

If you are curious to learn more about word of mouth, then you are in luck as much has been written about this exciting topic. Here are some of the more relevant articles that might interest you.

• The Word of Mouth Manual, vol II - by Dave Balter
  Download a free copy of this great new book from our friend Dave!
• The Power of Social Media (a bit off-color, but a great set of slides!)
  SlideShare - July 23, 2008
• Advice from the Trenches About Communities
  Bloghound - July 16, 2008
• Drug WOM Happens Largely Offline
  Medical Marketing & Media - July 11, 2008
• Consumers Share Findings Via WOM
  Marketing Vox - July 1, 2008
• Consumers Seek A Good Story
  AMedNews - June 23, 2008
• What Can a Brand Ambassador Do For Your Brand?
  Direct2Dell Blog - June 18, 2008
• Social networks pack more punch!
  Washington Post - May 26, 2008
• Who Do People Trust?
  BLOG: Web Strategy by Jeremiah - April 29, 2008
• Expectant Moms Spread The Word
  eMarketer - April 2008 (92KB)
• J&J Takes Baby Steps Toward Social Media
  BRANDWEEK - April 2008 (104KB)
• Seth Godin - Advice for Pharma Marketers on how to Rethink Their Craft
  DTC Perspectives - March 2008 (120KB)
• Word of Mouth
  DMNews - February 2008 (88KB)
• Health and Pharma Advertising Bang-for-the-Buck is in the Buzz
  Chief Marketer - January 2008 (100KB)
• Loose Lips Win Elections
  New York Times - January 2008 (88KB)
• Marketers Missing Out on WOM?
  eMarketer - December 2007 (100KB)
• The New Brand Ambassadors
  ADWEEK - December 2007 (136KB)

If you want to build some buzz for your brand, contact us to learn how HealthTalker can help.

Did you know?

“People are going to change the world and accelerate change by spreading their knowledge.” – Tim O’Reilly

Let HealthTalker help people spread the word about their experiences with your brand. Contact us today!