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Welcome back to HealthTalker’s special #FollowFriday recommendations.
Each week we like to give back to our community by highlighting our top 5 Tweeple; the people whose tweets provide us with valuable industry insight, trending news and sometimes, just a smile.
Keeping us busy on Twitter this week are:
@healthythinker:
Not only are we huge fans of Jane Sarasohn-Kahn’s Health Populi website, but we were lucky enough to see her speak earlier this year in Philadelphia. Her bio lists impressive titles including health economist, advisor, consumer health proponent, participatory health advocate, design fan, and health-technophile. Whatever she wants to call herself, we can’t get enough!
@mashable:
Pete Cashmore and Mashable need no introduction. ...
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Each week we like to give back to our community by highlighting our top 5 Tweeple; the people whose tweets provide us with valuable industry insight, trending news and sometimes, just a smile.
Drum Roll please…
This Week’s Top Five influencers are:
@GalenMoore
Galen is the web editor at the Boston Business Journal and an avid Tweeter. While he spent his childhood growing up in California and Japan, he is always our main man for Boston business news. While it may be cliché, we totally hear it first from Galen.
@RichMeyer
With more than 17 years’ experience with a focus on consumer behavior and marketing, Rich is an outstanding Twitter handle to follow. We love his motto of always asking why, or at least why not! Check out his ...
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It’s bizarre to think of the pharma industry as un-human, but to me that was the theme of my trip to Philadelphia for the Social Health and e-Patient Connections conferences this week.
It was a really fascinating couple of days for me, and I enjoyed it immensely. People discussed the FDA and how they prevent marketers from doing what they want, but as Seth Godin put it, “The FDA never said you can’t be human.” How true, how true.
I heard other things such as:
So how exactly do we humanize it? The system is made by humans, so where is the disconnect? After years and years of operating in a way that separates ...
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It’s a beautiful morning in Philadelphia - I’m here for two days to attend two separate health conferences on behalf of HealthTalker. The first is Social Health (SXSH), the brainchild of our good friend Shwen Gwee (@Shwen). This one-day unconference is debunking the theory of a conference, and I like what I see already. We’re here to make the pharmaceutical industry a more social place (imagine that!). The second conference is the now famous ePatient Connections with keynote from the one and only Seth Godin. We’re all big Seth-heads at HealthTalker, and I’m psyched to hear his take on the pharma space.
In an industry where I sometimes struggle to figure out who the client is - the pharmaceutical company or the patient - I’m really ...
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We just got back from Las Vegas where we attended the 2011 Word of Mouth Marketing Association’s annual summit. Unlike most Sin City trips, what happened in Vegas will not be staying there; we’re dying to share the details of our trip with you and our coworkers.
“It all starts with a conversation” is our motto. It’s something that we promote heavily to our clients because in reality, our ultimate goal is to get people talking. We want to raise the awareness of certain conditions and brands, and we do this by starting with people. People are our currency, and thankfully, we have some serious gold. We don’t advertise or do giveaways, we just tap into what people do naturally, and that is to speak!
So, why were we attending?
Pharma word ...
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While I am extremely disappointed by the Boston Celtics game 7 loss in the NBA Finals against the LA Lakers, this is not a bitter sports blog post. Instead, it is about good (and bad) email marketing techniques.
Following that disappointing loss, it appears that Massachusetts residents were treated to a glorious email from our friends at NBCSports.com. “Shop Lakers Championship Gear Now!” states NBCSports.com. I was angered. I was confused. And I wasn’t alone. I took to this blog, others took to Twitter.
@Jmeserve: NBCSports.com doesn’t know what email list segmentation is as evidenced by the “buy Laker championship gear” email I just received. #fail
@AbigailHS: NBC email marketing fail. Born and raised right outside of Boston, currently live ...
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As an Irishman and a European, there are certain stereotypes that I encounter on a daily basis that do not ring true with me. For example, I hate corn beef, cabbage and green milkshakes.
However, there is one generalization that I very much do play into – I love soccer; a sporting staple in any European household.
As the 2010 World Cup kicks off in South Africa, the nostalgic childhood memories are coming back with a vengeance. To many, the World Cup is a celebration of nations, bringing all types of people together, in what can perhaps be best explained as a resurgence of patriotism. While the Olympic games hold strong emotions for most people, to me, the World Cup represents a truly global experience.
While Ireland is not participating in ...
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In a recent blog post on Small Talk, I mentioned that I was attending WOMMA’s School of WOM in Chicago this past week.
I had big expectations for my trip and the conference. I wasn’t let down! However, note to self, check out weather.com before you leave for 90-degree heat with a suitcase full of winter clothes.
HealthTalker was among a small number of companies representing the pharma space. From the expression on the faces of the other attendees that I told about our pharma WOM platform, it was clear that education in this space will rely heavily on how much we as professors can teach! WOM doesn’t just live on consumer packages, it exists in every industry!
There were plenty of conference highlights including:
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I’m a big Boston Celtics fan, and I’m impressed with how they’ve grown as an organization. In the post-Bird era, they really were terrible! They did not function as a team. Instead, they were a one-man show; a team built around our captain, Paul Pierce.
A few years ago, the Celtics management took a massive gamble by bringing in some big name experienced players (Ray Allen, Kevin Garnett), who could win games and turn the Celtics into a successful team. They joined Paul Pierce, and “The Big 3” was formed.
The gamble the management took paid off, winning the title back in 2008, and making them a strong contender this year as well. This move got me thinking about the strategy behind it and how it could translate to business. How does a ...
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Question: Isn’t word of mouth the same as social media?
Answer: No, it’s not.
When I joined HealthTalker, everything I knew about word of mouth marketing (WOM) was from my marketing class textbook. But I learned quickly that WOM is not about free products, rewards, Facebook or Twitter. It’s about people. According to MarketingProfs, 80% of people trust family members whom they see in-person, and in-turn, trust their recommendations!
At HealthTalker, we design and implement WOM programs for pharmaceutical and biotech companies - it’s our sweet spot. We consider our programs to be innovative and we believe we are the best at what we do. But how do we stay the best? If you sit back and rely only on what you once knew, you will be left behind. ...
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Observations, commentary and perspectives on word of mouth, life in a start-up, and the challenges of the pharma industry.
