I took an entrepreneurship course in college and was tasked with the idea of coming up with a new invention, writing a business plan, and pitching the idea to a panel of venture capitalists.  As I sorted through a host of concepts in my mind, I thought I was on the edge of greatness with the creation of the first single-unit washer-dryer. 

I envisioned a solution where you put clothes inside in the morning, and when you return home at the end of the day, your clothes have been washed and dried.  No mildew on clothes that you forgot to put in the dryer (c'mon, we've all done it!) - and the single unit would take up far less space than two machines.  It made so much sense to me - but alas, someone in Europe had already invented it and had patented the idea.

There are a lot of those types of ideas that when you hear it for the first time, it just makes sense - things like Post-it notes, ads on baggage claim conveyor belts, and even services like Netflix.

People tend to have the same reaction when they learn about HealthTalker.  So much of what we do makes intuitive sense that people rapidly gain an appreciation for how our service adds value. 

But what a lot of people may overlook is the real science behind word of mouth that creates the magic that is inherent and unique to this channel.  

I was flattered when the industry trade publication DTC Perspectives recently decided to publish an essay that I wrote on this topic, and I am honored to share our insights with you.  You can see the full article here, and I hope you enjoy it.  

And if you like what you've read, I'd be most grateful for you to pass it along to a friend or colleague and spread the word! It's the secret to our success!

Thanks very much - let me know what yout think.