Social Media

November 10, 2011 »

Follow Friday: This Week’s Top 5 Tweeple:

Each week we like to give back to our community by highlighting our top 5 Tweeple; the people whose tweets provide us with valuable industry insight, trending news and sometimes, just a smile.

This was a busy news week and these Top Tweeple helped us stay on top of it.

Our Top 5 are: 

@AndrewSpong 

Andrew Spong is a social business developer, health communications consultant and an all-around interesting guy. His motto is “Changing the design and delivery of healthcare, one conversation at a time.” We consider ourselves lucky to be able to take part in some of these conversations with him on Twitter. We always appreciate his perspective on social media matters and look forward to his informative tweets. 

@PhilBaumann 

Phil Baumann is a ...

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October 28, 2011 »

Our Top 5 Twitter Influencers

 As word of mouth marketers, conversations are the cornerstone of our business. We believe in building communities one conversation at a time. It’s only natural that we gravitate to Twitter in our social media efforts to listen to what our client’s and their customers are saying and to join the conversation of our pharma marketing contemporaries.

 
We thought we’d highlight five influencers we follow on Twitter and share what we appreciate about their input.
 
This week’s Top Five are:
 
@Shwen 
Shwen Gwee is a digital health guru. In his bio he shares his desire to combine his diverse backgrounds in science, medical communication and pharma with his love of emerging technology and new/social media. Well, we think he’s done it. His tweets are ...

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May 26, 2010 »

Frustrated with Facebook

About a month ago, Facebook held its f8 developers conference and announced a few new features that we may find to be very transformative in the months to come. These features allowed users to “like” anything on the Internet and have their experiences on many popular websites such as Pandora and Yelp personalized to their social network.

Exciting stuff, but what did I do while watching the keynote speech? I went into my privacy settings and disabled every new option that they announced. Facebook has, over the past few years, helped itself to more and more of its users’ information under the guise of new features. Facebook has for a long time now, lost my trust.

With each update, their default privacy settings have become more and more lax. ...

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November 25, 2009 »

Three Social Media Imperatives

  1. The web has created hundreds of thousands of niche spaces where people can gather together. This underscores the point about the value of social media, and how brands can play to win by creating a space for their fans to connect. As we’ve seen in our own programs, people just want to participate in something larger than themselves. They want to connect with others, and know that they are not alone. In this vast world of ours, the social web enables people to be closer and connected in ways that were impossible before.
  2. It is important that brands think of their social media plans in a broader context. In order to properly leverage the power of social media, brands need to think beyond the web and recognize how online efforts can optimize ...

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