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Each week we like to give back to our community by highlighting our top 5 Tweeple; the people whose tweets provide us with valuable industry insight, trending news and sometimes, just a smile.
This was a busy news week and these Top Tweeple helped us stay on top of it.
Our Top 5 are:
Andrew Spong is a social business developer, health communications consultant and an all-around interesting guy. His motto is “Changing the design and delivery of healthcare, one conversation at a time.” We consider ourselves lucky to be able to take part in some of these conversations with him on Twitter. We always appreciate his perspective on social media matters and look forward to his informative tweets.
Phil Baumann is a ...
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Once upon a time – about ten years ago – traditional advertising was King. Companies worked with the King to control their message and told consumers what they wanted them to know about their product when they wanted them to know it. Educating the consumer was completely in the hands of the business.
In the last decade we’ve watched this one-sided method of advertising be dethroned by more authentic marketing techniques such as content marketing (social media and inbound marketing) and word of mouth marketing. In today’s technological world, marketers can no longer buy the attention of consumers through mass marketing techniques. People are no longer interested in hearing about products only from the companies who manufacturer them; ...
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Each week we like to give back to our community by highlighting our top 5 Tweeple; the people whose tweets provide us with valuable industry insight, trending news and sometimes, just a smile.
Drum Roll please…
This Week’s Top Five influencers are:
@GalenMoore
Galen is the web editor at the Boston Business Journal and an avid Tweeter. While he spent his childhood growing up in California and Japan, he is always our main man for Boston business news. While it may be cliché, we totally hear it first from Galen.
@RichMeyer
With more than 17 years’ experience with a focus on consumer behavior and marketing, Rich is an outstanding Twitter handle to follow. We love his motto of always asking why, or at least why not! Check out his ...
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As word of mouth marketers, conversations are the cornerstone of our business. We believe in building communities one conversation at a time. It’s only natural that we gravitate to Twitter in our social media efforts to listen to what our client’s and their customers are saying and to join the conversation of our pharma marketing contemporaries.
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On a recent trip to California, I was researching about the power of a movement, and found this great video on YouTube. I remember seeing it for the first time a couple of years ago, but watched it with a new lens last week. The video shows a young man, dancing by himself at a festival with blithe disregard for anything else around him. Curious onlookers took note, and in time, the first brave soul decided to join the original dancer and participate alongside him. Then there were three, four, ten, twenty .... and before long, the entire crowd started to dance with the first set of followers. They were all joining the movement. They were apart of something bigger than themselves. And they felt good about what they were doing. It’s ...
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It’s bizarre to think of the pharma industry as un-human, but to me that was the theme of my trip to Philadelphia for the Social Health and e-Patient Connections conferences this week.
It was a really fascinating couple of days for me, and I enjoyed it immensely. People discussed the FDA and how they prevent marketers from doing what they want, but as Seth Godin put it, “The FDA never said you can’t be human.” How true, how true.
I heard other things such as:
So how exactly do we humanize it? The system is made by humans, so where is the disconnect? After years and years of operating in a way that separates ...
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It’s a beautiful morning in Philadelphia - I’m here for two days to attend two separate health conferences on behalf of HealthTalker. The first is Social Health (SXSH), the brainchild of our good friend Shwen Gwee (@Shwen). This one-day unconference is debunking the theory of a conference, and I like what I see already. We’re here to make the pharmaceutical industry a more social place (imagine that!). The second conference is the now famous ePatient Connections with keynote from the one and only Seth Godin. We’re all big Seth-heads at HealthTalker, and I’m psyched to hear his take on the pharma space.
In an industry where I sometimes struggle to figure out who the client is - the pharmaceutical company or the patient - I’m really ...
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Sunday marked the 10th anniversary of a day that forever changed our lives. I was very proud to be joined by a co-worker and three friends as we rode our bikes for 25 miles for a great organization called Beyond the 11th. Team HealthTalker contributed more than $5,000 to show our support.
My sister-in-law, Susan Retik-Ger, founded the organization in 2003 and sparked a new movement to change the way people think. Rather than focusing on the differences, Susan emphasizes the importance of focusing on the similarities - people are people, and we are all interconnected. She deserves all the credit in the world for what she has accomplished, turning hatred into optimism, sorrow into positivity, and hopelessness into prosperity.
As I ...
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This evening, the news broke that Steve Jobs is stepping down from his position as CEO of Apple. In a classy move, Steve sent a letter to the Apple board of directors - and to the Apple community at large - and communicated the news, saying “unfortunately, that day has come.”
I think we can learn a lot from Jobs, and what he has accomplished during his tenure at Apple:
- He built the world’s most valuable technology company through strong leadership, creativity and innovation. In late July 2011, his company had even more cash than the U.S. Government!
- He attracted employees, he impressed investors, and he thrilled his fans.
- He transformed the way people view Apple: it was once just a computer company; he evolved it into a company that ...
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One of my favorite movies is City Slickers. Billy Crystal plays an advertising executive in the midst of a mid-life crisis, and heads out to a dude ranch with some friends to work through his issues. As his character evolves during the movie, he figures out what it is that is going to make him happy - and realizes that it actually comes down to just one thing. He challenges his friends - and movie viewers at large - to figure out what that one thing is for them, too.
For some reason, that movie moment has stayed with me all of these years - and I’m particularly grateful for knowing what that one thing is for me (and even more grateful for having it, too!).
Running HealthTalker since 2007 has been a significant contributing factor in ...
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Observations, commentary and perspectives on word of mouth, life in a start-up, and the challenges of the pharma industry.
