A HealthTalker In Our Midst
By: Kori Crosson
Angelina Jolie went public yesterday with her decision to undergo a preventative double mastectomy. She wasn’t paid for her story, and she certainly doesn’t need the publicity.
Why’d she do it?
The Spread of Influence
By: Andy Levitt
Arena Pharmaceuticals and its marketing partner Eisai Pharmaceuticals scored a big victory this week as they received long-awaited feedback from the Drug Enforcement Administration (DEA), enabling them to start selling Belviq in the next thirty days.
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What Pharma Marketers Can Learn from Lady Gaga
By: Andy Levitt
A few years ago, David Meerman Scott and Brian Halligan came out with a great book called Marketing Lessons from The Grateful Dead. As a marketing executive who also happens to be a long-time Deadhead, I was immediately drawn to the title and found great value from its contents. And while The Dead and their long history of success provides for a great case study for marketers who wish to engage their fans, there remains much to be learned from other successful music acts - and Lady Gaga tops the charts for how to do it right.
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Perhaps The Best WOM Program Ever
By: Andy Levitt
Many of us here in Boston - and around the country, for that matter - are still trying to process all of the events of the past week. We experienced an entire range of emotions - from fear, anger, sadness, hope, joy and elation - and bonded together as a community of like-minded people with a common cause in mind.
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Get Smart (thanks to WOMMA)
By: Andy Levitt
This past Friday, eMarketer released an excerpt of an interview with Bruce Grant of Digitas Health. Grant talked about how pharmaceutical companies are "three to five years behind other industries in its adoption of technologies and new marketing channels", with a specific emphasis on the use of social media.
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Exposing The Invisible
By: Andy Levitt
A couple of months ago I leased a new Mini Cooper, drawn in by its distinctive styling, superior features, and the value that it offers. What Mini also has going for it, of course, is that every time I drive the car, a lot of people see it.
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Swag City
By: Caroline Hart
Be remarkable. Do the unthinkable. Why sit on the sidelines when you know you can compete?
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The Influence of Symbols
By: Kori Crosson
When I was six years old, I insisted on being a Grateful Dead bear for Halloween. Like most six-year-olds, I had absolutely no idea who the Grateful Dead were, but I'd seen the dancing bears on my older sisters' t-shirts, on the back of my cousin's car, and most influential of all, on my brother-in-law's ankle in the form of a tattoo. I knew these bears were cool.
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Selling The Invisible
By: Andy Levitt
In this week's HealthTalker TV segment, Russell Grimaldi shares his perspectives on the core deliverables associated with a HealthTalker program.
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It's Not Just About The Burger
By: Caroline Hart
Yahoo Finance just recently published an article highlighting the owner and president of In-N-Out Burger as the “Youngest American Woman Billionaire.” This famous franchise operates in only 5 states including California, Arizona, Nevada, Texas and Utah. And unlike other fast food chains, their use of traditional advertising is slim to none.
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