I was honored to be contacted recently by the good folks at WOMMA to solicit my perspective on the draft guidelines issued by the FDA last month.  For those of you not familiar with WOMMA, it is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing, founded in 2004 by my friends Jonathan Carson, Dave Balter and Pete Blackshaw. WOMMA represents more than 350 member companies including brands, marketers, researchers, service providers, agencies, non-profits, and academic institutions - and the pharma sector is beginning to take note, more and more each year. 

This blog post was featured in today’s WOMMA’s newsletter that goes out to its membership. Enjoy.