Angelina Jolie went public yesterday with her decision to undergo a preventative double mastectomy.  She wasn’t paid for her story, and she certainly doesn’t need the publicity.

Why’d she do it?

Arena Pharmaceuticals and its marketing partner Eisai Pharmaceuticals scored a big victory this week as they received long-awaited feedback from the Drug Enforcement Administration (DEA), enabling them to start selling Belviq in the next thirty days.  

A few years ago, David Meerman Scott and Brian Halligan came out with a great book called Marketing Lessons from The Grateful Dead. As a marketing executive who also happens to be a long-time Deadhead, I was immediately drawn to the title and found great value from its contents.  And while The Dead and their long history of success provides for a great case study for marketers who wish to engage their fans, there remains much to be learned from other successful music acts - and Lady Gaga tops the charts for how to do it right.